45 minutes
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Part Two: Cognitive Biases in Search and Evaluation
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1) An overview of the space and spectrum of different cognitive bias ((Azzopardi, 2021, Liu, 2023)
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2) Rational Choice and Expected Utility Theory (von Neuman and Morgenstern, 1947)
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3) Judgment under Uncertainty: Heuristics and Biases (Tversky and Kahneman, 1974)
a) Cognitive Biases in Query Formulation;
b) Biases in Evaluation of Search Engine Result Pages (SERPs);
c) Biases, in-situ Evaluation and Retrospective Evaluation;
d) Biases in Health Information Search;
e) Study Design and Methodological Challenges.
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